The Ripple Effect (STRIDE Project)
The Ripple Effect is an online intervention designed to investigate what works to reduce the self-stigma (negative attitudes you have towards yourself) and perceived-stigma (negative attitudes you believe others have about you) among males from the farming community, aged 30-64 years, who have been bereaved by suicide, attempted suicide, cared for someone who attempted suicide, have had thoughts of suicide, or been touched by suicide in some other way. The intervention will provide:
- Opportunity for anonymously sharing experiences in a peer-supported environment.
- Opportunity to increase knowledge and literacy about the experience of suicide (challenging suicide myths and framing experience in a contextual way, facilitating help-seeking where required).
- Encouragement for a positive cycle by which the disruption of the negative feedback of self-stigma and perceived-stigma will also reduce stigma in others
The Ripple Effect is funded by beyondblue with donations from the Movember Foundation. It is a partnership between the National Centre for Farmer Health (NCFH), Deakin University, Victorian Farmers’ Federation, AgChatOZ, Sandpit, Western District Health Service and Mental Illness Fellowship North Queensland.
For further information about the Ripple Effect project, including media enquiries, please contact Alison Kennedy via (03) 5551 8587 or email: firstname.lastname@example.org
Watch this video highlighting the need for the Ripple Effect:
Deakin University is a rural and regional-focused university committed to serving rural communities.
The National Centre for Farmer Health (NCFH) provides national leadership in farmer engagement, research, education, digital information and service delivery. Their mission is to make a difference to farmers’ lives.
Western District Health Service (WDHS) is an award winning and accredited regional health service based in an agricultural community. Their mission is to meet the health and wellbeing needs of our community, by delivering a comprehensive range of high quality, innovative and valued, health services.
The Victorian Farmers Federation (VFF) is the largest state farmer organisation in Australia, representing over 10,000 members living/working on more than 6,000 farm businesses. Their vision is to create an environment that enables profitable, safe and sustainable production, within a community that values and respects the farm sector.
AgChatOZ believes that through communication, we can break down barriers and form connections between rural and urban Australians. Their mission is to empower rural Australians to have a voice, to tell “their” story and engage with the wider public. Their social media platform AgChatOZ brings people together to form a digital community to engage and have online conversations, and connects over 300,000 farmers and consumers every week.
Mental Illness Fellowship North Queensland (MIFNQ) are part of a national alliance of mental health service providers. They are a not-for-profit, grassroots, self-help, support and advocacy organisation of people with serious mental illnesses, their families and friends.
Sandpit creates immersive, personal experiences that change people, placing audiences at the centre of interactive experiences. Sandpit is devoted to solving problems via lateral creativity used in combination with innovative, real-world storytelling and emerging technology – from creative consulting to production and delivery.
The Ripple Effect Steering Group 2015
National Centre for Farmer Health, School of Medicine, Deakin University, Hamilton, Australia Susan Brumby is a registered nurse and midwife and has held executive positions in rural health services. She has also been actively involved in agriculture, running the family beef and wool property for twelve years. Combining these two passions, (health and agriculture) Sue
Alison is a Behavioural Scientist who has lived and worked in Victoria’s rural farming community for the past 13 years. Her role at the National Centre for Farmer Health (NCFH) has included research responding to alcohol misuse in farming communities; the coordination of three national photography competitions; the publication of ‘Sowing the Seeds of Farmer
Dan Koerner is a creative director at Sandpit, and was the founder and creative director of PLOT Media in 2007, a Melbourne-based company which produces TV commercials, websites, apps, interactive experiences and films. He holds a Bachelor of Creative Arts from Flinders University.
Sam is a creative director of Sandpit. He has worked on numerous projects for clients including Google Creative Labs, Penguin Books, Telstra, Mirvac, Melbourne Zoo and Australian Children’s Television Foundation. He was also the founder and Artistic Director of The Border Project, a SA-based contemporary theatre company focused on interactive technologies for 10 years, which gained
Katrina Myers was born and raised in Barham on a 1000 hectare mixed-practice farm. After attending boarding school in Ballarat, Katrina moved to Melbourne where she completed a Bachelor of Agricultural Science at Melbourne University and a Masters of Environmental Management and Economic Development at RMIT University. In late 2010, Katrina and her husband Tim
Alison Fairleigh is a passionate advocate for rural mental health and farming communities. In 2013, Alison was chosen as the RIRDC QLD Rural Woman of the Year for her advocacy in improving rural mental health services and suicide prevention, and it is her mission to ensure that mental health is seen to be just as
Karen has been a family farmer for 39 years with partner Errol whist raising 5 children. Commencing work in Rural Community Development in 2007, after studying for and qualifying as a Counsellor, she worked with rural businesses and families till 2012. In this capacity she supported rural women and families both individually as well as
Kylie Robertson is multi award-winning practitioner, expert and sought-after speaker in the field of interactive and transmedia storytelling. She is the creator of pioneering interactive projects Jupiter Green and Girl Friday and has won numerous Australian and international awards for innovation and artistic achievements. Kylie originally progressed to international recognition as an interactive filmmaker with
Maria is a psychologist with over 16 years’ experience. Working as a secondary school teacher early on in Maria’s career fostered her desire to learn more about behaviour. She then studied psychology, while raising a family on a beef and sheep property in East Gippsland. Maria has spent much of her working life in private
Martin Butler is a Social Worker with a wicked sense of humour who has worked across rural and remote Australia for over 30 years in mental/community health and educational settings. His extensive involvement in community development projects includes housing, Foodbank, carers support, community gardens and bushfire, drought and flood recovery. Martin has represented the Australian
Nick Shady is a fourth generation farmer from rural Victoria. He lives with his family in Ballarat and commutes to their farm which is about 65km from their home near the small town of Lismore. Nick has a Master’s in Business Administration and is the co-author of Who Gets the Farm: a practical guide to
Ross Romeo was a cane farmer for over 30 years. He is still involved in the industry in The Burdekin where he has lived all his life. One of his jobs currently is the Qld Co-ordinator for CORES Australia, a not for profit community organisation focussed on suicide prevention. Ross got involved with CORES after
Steve has operated his own cattle and sheep properties and managed several large stations over the past forty years. He supplemented the farm income with tourism—operating 2-7 day horse trail rides in the Victorian High Country, as well as building and managing Mansfield Zoo. More recently, a serious farm accident almost claimed his life and
Tristan is a psychologist current working with survivors of trauma and torture with Foundation House. He developed his interest for mental health support and advocacy after working in acute psychiatry and juvenile justice. In 2012, Tristan was based in Hanoi, Vietnam training local staff in suicide prevention and crisis based counselling and developed a deep
Graeme commenced work for the VFF in 1997 as a Regional Manager. Appointed as Manager of the VFF Chicken Meat Group in 2003, Executive Manager Policy in 2005 and becoming CEO in 2011. Prior to the VFF, Graeme worked in his family’s farm business based in Central Victoria and the Wimmera. Graeme has formal qualifications
John grew up on a family farm in Victoria and moved to Melbourne to complete a Bachelor of Chemical Engineering—leading him to work and live in Tasmania. After recovering from serious burnout several years ago, John commenced work with Anglicare as a Family Mental Health Outreach Worker supporting families affected by a mental health condition.